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Midway Dental Privacy Policy

I. Introduction

Midway Dental Supply, Inc. (“Midway Dental”, “we” or “us”) owns and operates the midwaydental.com website (the “site”), which is hosted in the United States. We want you, the visitor (“you” or “your”) to this site, to understand how we collect, use and share data about you. This Privacy Policy below identifies what information we collect, and for what purposes it is used.

We recognize the importance of our customers’ privacy. We believe that privacy is an issue of trust and strive to manage your personal information in a fair and respectful manner. This policy describes:

  • How and why we collect your personal information
  • How we use and safeguard your information
  • When and with whom we share your information
  • The choices you can make about how we collect, use, and share your information

II. Policy Scope

This Privacy Policy applies to customer information obtained by midwaydental.com in connection with its operations in the United States and its territories.

III. Information We Collect

We collect personal information about you to deliver the products and services requested and to help improve your experience on midwaydental.com. We limit the amount of personal information collected to that required to support our specific purpose in requesting it. The following are some examples of the ways in which we may collect information from you:

A. Registration

We collect personal information from those of you who are qualified dental professionals who register to order products and services from midwaydental.com. During registration, you will be asked to submit your contact information (such as valid email address, name and title). Each of you, as a qualified dental professional, must have a valid Midway Dental customer number in order to complete registration on midwaydental.com.

B. Ordering

We collect personal information (such as name, payment card information and ship-to address) from you to facilitate the ordering process.

C. Information Request Forms

We collect personal information from you (such as name, phone number, postal code and email) on midwaydental.com information request forms.

D. Email Updates

We collect personal information (such as name and email address) from you when you choose to receive midwaydental.com marketing-related email updates.

E. Cookies and Web Beacons

We use cookies to track site usage and trends, to improve the quality of midwaydental.com, and to customize your experience on the site. We save a “cookie” – a small text file – on your computer. You can remove or block cookies using the settings in your browser, but in some cases doing so may impact your ability to use midwaydental.com.

We use one type of cookie, called a “persistent” cookie, once you have signed in to your midwaydental.com account to identify you as a returning visitor to the site. We use another type of cookie, called a “session” cookie, to identify a particular visit to the Midway Dental Website. Session cookies used by midwaydental.com expire after you close your Web browser.

We may use Web “beacons” to allow us to know if you visited a certain page, opened an email from us or to determine if ad banners on our site were effective.

F. Log Files

When you visit midwaydental.com, we collect the IP (“Internet Protocol”) address connected to your computer (or the proxy server you use to access the World Wide Web), your computer operating system, the type of browser you are using, mobile device operating system (if you are accessing midwaydental.com using a mobile device), as well as the name of your ISP (“Internet Service Provider”) or your mobile carrier. We use this information to analyze overall trends to help improve the site. We do not share with third parties, the linkage between your IP address and your information on midwaydental.com, unless required by law to do so.

IV. How We Use Your Information

Midway Dental uses your information to offer and provide you with products and services and to support our core business functions. These include order or service fulfillment, internal business processes, marketing, authentication, fraud prevention and other correlated functions. Some examples include:

  • To fulfill your requests for products and services and communicate with you about those requests;
  • To register and service your account;
  • To provide customer service and to alert you to product information, including recalls;
  • To help us improve and customize our service offerings, websites and marketing;
  • To send you information about our products, services and promotions; and
  • To protect the security or integrity of our midwaydental.com and our business.
To accomplish these purposes, we may combine personal and non-personal information we collect online with offline information, including information from third parties. We may transfer or disclose your information with our affiliated companies for these purposes.

V. Ways We Share Your Information Outside Midway

We do not sell or rent your personal information to third parties. We only disclose your personal information with your prior consent or under the following limited circumstances:

A. Service Providers

We may disclose or otherwise make information about you available to service providers that help with our business operations. Examples are shipping vendors, billing and refund vendors, payment card processors and companies that help us improve our product and service offerings and our websites. Your information may be stored and processed by our service providers in the United States or other locations where the service providers maintain facilities. We require our service providers to keep your information secure. In addition, our service providers may not use or disclose personal information for any purpose other than providing the services on our behalf.

B. Legal Requirements and Protection of Our Company and Others

We may need to disclose your information and/or information about your activities as a user of midwaydental.com when required by subpoena or other legal process, or if we have a good faith belief that disclosure is necessary to:

  • Investigate, prevent or take action regarding suspected or actual illegal activities or to assist government enforcement agencies;
  • Enforce this Privacy Policy, investigate and defend ourselves against any third-party claims or allegations, or protect the security or integrity of our site; and/or
  • Exercise or protect the rights, property or personal safety of Midway Dental Supply, Inc., our users, employees, agents or others.

C. Marketing Purposes

From time to time, we may disclose your information to carefully selected companies that may offer you products and services of interest. You may opt-out of this by clicking the ‘unsubscribe’ link in the emails you receive or by sending an email to onlineservices@midwaydental.com with the subject line, UNSUBSCRIBE.

D. Business Transfers

We may also disclose your information to a third party as part of reorganization or a sale of the assets of Midway Dental Supply, Inc., or its subsidiaries or divisions. Any third party to which Midway Dental Supply, Inc. transfers or sells midwaydental.com assets will have the right to continue to use the personal and other information that you provide to us.

VI. Your Information Confidentiality Choices

A. Accessing and Updating Your Information

Midway Dental takes reasonable steps to keep your personal information accurate and complete. You can access or update your personal information, including contact or account information, in the following ways:

  • If you have created an account on midwaydental.com, sign into your account. Once you do, you will be able to enter and update your own contact information and payment information, as well as contact information for recipients you have designated.
  • Contact your Midway Dental representative directly (for branch locations, click here).
  • Contact Midway Technical Support at 1-800-474-6111.

B. Opting-Out of Email Communications

You may opt-out of email marketing communications from us at any time by using any of the methods described in Section A above.

Please be aware that, even if you have opted-out of receiving marketing communications from us, we may still contact you for transactional purposes, such as customer service, product information, service or reminder notices, or recalls. We may also need to contact you via email with questions or information regarding your order, such as regarding order status, shipment or refunds.

C. Closing Your Account

You can close your midwaydental.com account by contacting Midway Technical Support at 1-800-474-6111 and requesting closure of your account. If you close your midwaydental.com account, we will terminate online access to your personal information, but Midway Dental will retain this information for recordkeeping purposes and as required by law.

VII. Other Websites

Midwaydental.com may contain links to other sites on the Internet that are owned and operated by third parties. This Privacy Policy does not cover the information practices of those websites linked to our site. We encourage you to be aware when you leave our site and to read the privacy statements of each website that may collect your personal information.

VIII. Children and Minors

We do not knowingly collect personal information from children under the age of 13. Children may not use midwaydental.com, and we request that children under the age of 13 not submit any personal information to the website.

IX. Information Security

Access to your data on midwaydental.com is password-protected and the site utilizes 128-bit SSL (“secure sockets layer”) encryption to reduce the risk that others are able to view information passing between our Web servers and your browser. When you enter a secure portion of the site, an image of a closed lock or a solid key should appear in the bottom bar of your browser window as an indicator of SSL encryption.

We implement administrative, technical and physical safeguards to protect the content you post on our servers. However, since the Internet is not a completely secure environment, we cannot ensure or warrant the security of any information you transmit to us. There are no guarantees that information cannot or will not be accessed, disclosed, altered or destroyed by breach of any of our administrative, technical or physical controls. It is your responsibility to protect the security of your sign in information (your username and password).

We protect the payment card information we collect during transactions. We constantly strive to comply with industry standards that require safeguards for handling and securing customer information.

X. Changes to This Privacy Policy

We may update this Privacy Policy at any time, with or without advance notice. In the event there are significant changes in the way we handle your information, or in this Privacy Policy document itself, we will display a conspicuous notice on midwaydental.com and/or send you a service email. By you using our Service after we provide a notice of changes, you consent to the changed terms or practices.

XI. How to Contact Us

If you have questions or comments about this Privacy Policy, please email us at customerservice@midwaydental.com

Or, by post:

Midway Dental Supply, Inc.
Attn: Corporate Privacy Policy
32553 Schoolcraft Rd
Livonia, MI 48150
USA